Estimating Coke's and Pepsi's price and advertising strategies
Amos Golan; Larry S. Karp and Jeffrey M. Perloff
| Year of publication: |
2000
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|---|---|
| Authors: | Golan, Amos ; Karp, Larry S. ; Perloff, Jeffrey M. |
| Published in: |
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association. - Alexandria, Va. : American Statistical Association, ISSN 0735-0015, ZDB-ID 876122-X. - Vol. 18.2000, 4, p. 398-409
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| Subject: | PepsiCo Inc. | The Coca-Cola Company | Preismanagement | Pricing strategy | Werbung | Advertising | Oligopol | Oligopoly | Spieltheorie | Game theory | Schätztheorie | Estimation theory | Theorie | Theory | Softdrink-Industrie | Soft drink industry | USA | United States | 1968-1986 |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | In: Journal of business & economic statistics |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001521485