Estimating contagion on the Internet : evidence from the diffusion of digital/information products
Year of publication: |
2010
|
---|---|
Authors: | Chandrashekaran, Murali ; Grewal, Rajdeep ; Mehta, Raj |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 24.2010, 1, p. 1-13
|
Subject: | Internet | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing | Innovationsdiffusion | Innovation diffusion | 1991-1994 |
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