Estimating demand for mobile applications in the new economy
Year of publication: |
2014
|
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Authors: | Ghose, Anindya ; Han, Sang Pil |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 60.2014, 6, p. 1470-1488
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Subject: | mobile apps | demand estimation | Apple | Google | app characteristics | in-app purchases | in-app advertising | mobile analytics | mobile marketing | Mobilkommunikation | Mobile communications | Mobile Anwendung | Mobile application | Nachfrage | Demand | Mobile Marketing | Mobile marketing | Mobile Business | Mobile business | Online-Marketing | Internet marketing | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour |
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