Estimating demand for new products using a discrete price variable
Year of publication: |
2008
|
---|---|
Authors: | Campbell, Randall C. |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 16.2007/08, 2, p. 115-121
|
Subject: | Monte-Carlo-Simulation | Monte Carlo simulation | Innovation | Preistheorie | Price theory | Theorie | Theory |
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