Estimating elasticities with PIMS data : methodolog. issues and substantive implications
Michael R. Hagerty, James M. Carman, and Gary J. Russell
| Year of publication: |
1988
|
|---|---|
| Authors: | Hagerty, Michael R. |
| Other Persons: | Carman, James M. (contributor) ; Russell, Gary J. (contributor) |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 25.1988, 1, p. 1-9
|
| Subject: | Marketingmanagement | Marketing management | Marktforschung | Market research | Schätztheorie | Estimation theory | 1987 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | PIMS = Profit Impact of Market Strategies |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001040379