Estimating Heterogeneous EBA and Economic Screening Rule Choice Models
Year of publication: |
2006
|
---|---|
Authors: | Gilbride, Timothy J. ; Allenby, Greg M. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 25.2006, 5, p. 494-509
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | elimination by aspects | consideration sets | attribute screening | noncompensatory decision processes | conjoint analysis | hierarchical Bayes |
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