Estimating marketing persistence on sales of consumer durables in China
Year of publication: |
2002
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Authors: | Ouyang, Ming ; Zhou, Dongsheng ; Zhou, Nan |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 55.2002, 4, p. 337
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