Extent: | XV, 306 S. : graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
Language: | English |
Thesis: | St. Gallen, Univ., Diss., 2008 |
Classification: | Marketing ; Forschung und Entwicklung |
Source: |
Persistent link: https://www.econbiz.de/10004938611