Estimating search benefits from path-tracking data : measurement and determinants
Stephan Seiler, Fabio Pinna
| Year of publication: |
July-August 2017
|
|---|---|
| Authors: | Seiler, Stephan ; Pinna, Fabio |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 36.2017, 4, p. 565-589
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| Subject: | consumer search | in-store marketing | path data | imperfect information | Konsumentenverhalten | Consumer behaviour | Unvollkommene Information | Incomplete information | Suchtheorie | Search theory | Schätzung | Estimation | Informationskosten | Information costs | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2017.1026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011744822