Estimating switching costs for telecommunications services and bundles
Year of publication: |
2022
|
---|---|
Authors: | Kim, Gene Hyungjin ; Kim, Hyunchul |
Published in: |
Applied economics. - New York, NY : Routledge, ISSN 1466-4283, ZDB-ID 1473581-7. - Vol. 54.2022, 37, p. 4356-4373
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Subject: | bundling | consumer demand | lock-in effects | mixed logit | Switching costs | Wechselverhalten | Switching behaviour | Leistungsbündel | Bundling strategy | Telekommunikation | Telecommunications | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Logit-Modell | Logit model | Telekommunikationspreis | Telecommunications price |
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