Estimating the efficiency of the green energy services' marketing management based on segmentation
Vasyl Brych, Tetiana Zatonatska, Oleksandr Dluhopolskyi, Olena Borysiak, Oksana Vakun
| Year of publication: |
2021
|
|---|---|
| Authors: | Brych, Vasyl ; Zatonatska, Tetiana ; Dluhopolskyi, Oleksandr ; Borysiak, Olena ; Vakun, Oksana |
| Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - 2021, 3, p. 188-198
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| Subject: | market segments | sustainable development | climate change | alternative energy | climate policy | renewable energy sources | energy and environmental safety | energy management | Smart Grids | energy service companies | organizational scheme | energy | smart grids | stakeholders | maturity model | Erneuerbare Energie | Renewable energy | Nachhaltige Entwicklung | Sustainable development | Klimawandel | Climate change | Energiemanagement | Energy management | Energieeinsparung | Energy conservation | Intelligentes Stromnetz | Smart grid | Förderung erneuerbarer Energien | Renewable energy policy | Stakeholder |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21272/mmi.2021.3-16 [DOI] hdl:11159/6873 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013162683