Estimating Threshold Effects of Generic Fluid Milk and Cheese Advertising
| Year of publication: |
2006
|
|---|---|
| Authors: | Adachi, Kenji ; Liu, Donald J. |
| Institutions: | Agricultural and Applied Economics Association - AAEA |
| Subject: | Marketing |
| Extent: | application/pdf |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | The text is part of a series 2006 Annual meeting, July 23-26, Long Beach, CA Number 21333 |
| Source: |
Persistent link: https://www.econbiz.de/10005483773