Estimating willingness-to-pay with choice-based conjoint analysis : can consumer characteristics explain variations in accuracy?
Christina Sichtmann, Robert Wilken and Adamantios Diamantopoulos
| Year of publication: |
2011
|
|---|---|
| Authors: | Sichtmann, Christina ; Wilken, Robert ; Diamantopoulos, Adamantios |
| Published in: |
British journal of management : BJM. - Oxford : Blackwell Publ., ISSN 1045-3172, ZDB-ID 1055434-8. - Vol. 22.2011, 4, p. 628-645
|
| Subject: | Zahlungsbereitschaftsanalyse | Willingness to pay | Messung | Measurement | Konsumentenverhalten | Consumer behaviour | Süßwaren | Confectionery | Gastronomie | Restaurant industry | Conjoint-Analyse | Conjoint analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009511987