Estimation of Attribute Weights from Preference Comparisons
Year of publication: |
1984
|
---|---|
Authors: | Horsky, Dan ; Rao, M. R. |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 30.1984, 7, p. 801-822
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | marketing | attribute weights | estimation | linear programming |
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