Estimation uncertainty and optimal advertising decisions
by A. Aykac, M. Corstjens, D. Gautschi, I. Horowitz
| Year of publication: |
[1985]
|
|---|---|
| Authors: | Aykac, A. ; Corstjens, M. ; Gautschi, D. ; Horowitz, I. |
| Publisher: |
Fontainebleau, France : INSEAD |
| Subject: | Werbung | Advertising | Entscheidung | Decision | Theorie | Theory |
| Extent: | 21, [11] Seiten Illustrationen |
|---|---|
| Series: | Research working papers / Institut Européen d'Administration des Affaires. - Fontainebleau, ZDB-ID 864331-3. - Vol. 85, 05 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011876308