Ethical brands at long last? : or "too much too little too late" as the song says
Year of publication: |
2013
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Authors: | Thompson, Marjorie Ellis |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 20.2012/13, 3, p. 263-266
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Subject: | Nachhaltige Entwicklung | Sustainable development | Corporate Social Responsibility | Corporate social responsibility | Nichtregierungsorganisation | Non-governmental organization | Konsumgüterindustrie | Consumer goods industry | Marketingkooperation | Marketing cooperation | Sozialethik | Social ethics | Sozialer Wandel | Social change |
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