Ethical dimension of customer-based brand equity
Year of publication: |
2017
|
---|---|
Authors: | Datta, Biplab ; Mukherjee, Srabanti |
Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 13.2017, 1, p. 91-111
|
Subject: | brand awareness | brand ethics | BETH | brand image | brand loyalty | customer-based brand equity | CBBE | India | perceived quality | PQ | structural equations modelling | SEM | Markenimage | Brand image | Markenführung | Brand management | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Indien | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing |
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