Ethical dissonance in environmental advertising : moderating effects of self-benefit versus other-benefit appeals
WooJin Kim, Yuhosua Ryoo, Sukki Yoon and Kacy Kim
| Year of publication: |
2021
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|---|---|
| Authors: | Kim, WooJin ; Ryoo, Yuhosua ; Yoon, Sukki ; Kim, Kacy K. |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 8, p. 1320-1342
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| Subject: | Environmental advertising | ethical dissonance | guilt | other-benefit appeals | self-benefit appeals | shame | Werbung | Advertising | Werbewirkung | Advertising effects | Ethik | Ethics | Konsumentenverhalten | Consumer behaviour | Emotion | Unternehmensethik | Business ethics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2021.1988218 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012802309