Ethical issues in international marketing
Gopalkrishnan R. Iyer
| Year of publication: |
1998
|
|---|---|
| Authors: | Iyer, Gopalkrishnan R. |
| Published in: |
Ethics in international management. - Berlin [u.a.] : de Gruyter, ISBN 3-11-015447-1. - 1998, p. 221-241
|
| Subject: | Internationales Marketing | International marketing | Unternehmensethik | Business ethics | Multinationales Unternehmen | Transnational corporation | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001305512