Ethical marketing practices viewed through consumer spectacles
Alternative title: | Etične marketinške prakse promatrane oc̆ima potrošača |
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Year of publication: |
2016
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Authors: | Kumar, Pranav ; Mokhtar, Sany Sanury Mohd. |
Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 28.2016, 1, p. 29-45
|
Subject: | product fairness | price fairness | consumer lifestyle | theory of planned behavior | cosmetics | Konsumentenverhalten | Consumer behaviour | Lebensstil | Lifestyle | Verbrauchereinstellung | Consumer attitudes | Gerechtigkeit | Justice | Preismanagement | Pricing strategy | Kosmetik | Cosmetics | Ethik | Ethics |
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