Ethical marketing strategies : the unique Nash equilibrium
Year of publication: |
2022
|
---|---|
Authors: | Krishnamurthy, Nagarajan ; Swain, Biswanath ; Ramanathan, Jayasankar |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 6, p. 1373-1388
|
Subject: | Game theory | Industrial marketing ethics | Market share | Marketing strategy | Nash equilibrium | Product ethics | Spieltheorie | Nash-Gleichgewicht | Marketingmanagement | Marketing management | Marketing | Unternehmensethik | Business ethics | Nichtkooperatives Spiel | Noncooperative game |
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