Ethical positioning and political marketing: the ethical awareness and concerns of UK voters
Year of publication: |
2007
|
---|---|
Authors: | Freestone, Oliver M. ; MacGoldrick, Peter J. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 23.2007, 7/8, p. 651-673
|
Subject: | Parteipolitik | Party politics | Ethnische Beziehungen | Ethnic relations | Marketingmanagement | Marketing management | Großbritannien | United Kingdom |
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