Ethical reputation and retail bank selection : a sequential exploratory mixed-methods study in an emerging economy
Year of publication: |
2022
|
---|---|
Authors: | Butt, Irfan ; Ul-Haq, Shoaib ; Shareef, Mahmud Akhter ; Chowdhury, Abdul Hannan ; Ahmed, Jashim Uddin |
Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 40.2022, 7, p. 1526-1554
|
Subject: | Attitude-behavior gap | Ethical orientation | Ethical reputation | General theory of marketing ethics | Mixed methods | Negativity bias | Pakistan | Ethik | Ethics | Unternehmensethik | Business ethics | Reputation | Konsumentenverhalten | Consumer behaviour | Wirtschaftsethik | Economic ethics | Firmenimage | Corporate reputation | Bank |
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