Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – a Global Exploratory Approach
Year of publication: |
2014
|
---|---|
Authors: | Pop, Nicolae Al. ; Dabija, Dan-Cristian ; Iorga, Ana Maria |
Published in: |
Amfiteatru Economic Journal. - Bucharest : The Bucharest University of Economic Studies, ISSN 2247-9104. - Vol. 16.2014, 35, p. 26-40
|
Publisher: |
Bucharest : The Bucharest University of Economic Studies |
Subject: | neuromarketing | neuroscience | market research | ethical responsibility | experimental research |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | hdl:10419/168812 [Handle] RePEc:aes:amfeco:v:1:y:2014:i:35:p:26 [RePEc] |
Classification: | D87 - Neuroeconomics ; M30 - Marketing and Advertising. General ; M31 - Marketing |
Source: |
-
Pop, Nicolae Al., (2014)
-
Pop, Nicolae Al, (2015)
-
Quantitative versus qualitative in neuromarketing research
Bercea, Monica Diana, (2013)
- More ...
-
Pop, Nicolae Al., (2014)
-
A new challenge for contemporary marketing – neuromarketing
POP, Nicolae Al., (2012)
-
Pop, Nicolae Al, (2015)
- More ...