Ethics and Social Responsibility in Marketing: An Examination of the Ethical Evaluation of Advertising Strategies
Year of publication: |
1997
|
---|---|
Authors: | Nwachukwu, Saviour L. S. ; Vitell Jr., Scott J. ; Gilbert, Faye W. ; Barnes, James H. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 39.1997, 2, p. 107-118
|
Publisher: |
Elsevier |
Saved in:
Online Resource
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