Ethics in marketing and communications : towards a global perspective
ed. by Mary M. McKinley
| Year of publication: |
2012
|
|---|---|
| Other Persons: | McKinley, Mary M. (ed.) |
| Publisher: |
Basingstoke, Hampshire [u.a.] : Palgrave Macmillan |
| Subject: | Unternehmensethik | Business ethics | Marketingmanagement | Marketing management | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
8 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XI, 130 S. Ill 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 8 Beitr. |
| ISBN: | 0-230-35855-1 ; 978-0-230-35855-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009408511