Ethics, Social Responsibility and Sustainability in Marketing
edited by Ipek Altinbasak-Farina, Sebnem Burnaz
1. The Politics of Purchasing: Ethical Consumerism in Turkey -- 2. Competitive Deviance from Ethicality: A Focus on Online Settings -- 3. Consumer Perceptions and Responsiveness towards Corporate Social Responsibility Activities: A Sectoral Outlook -- 4. Analyzing the Impact of Corporate Social Responsibility Perception on Organizational Identification from Employee Perspective -- 5. The Contribution of the UNGC to Develop CSR Strategies in Higher Education Industry: A Case Study -- 6. Psychological Barriers to Environmentally Responsible Consumption -- 7. Corporate Social Responsibility In Packaging: Environmental and Social Issues -- 8. A Study on the Impact of Mandatory Provisions on CSR Strategies of Indian Companies -- 9. Non-Profit Foundation and Brand Alliances As A Reputation Management Tool -- 10. Sustainable Consumption: An Attempt to Develop A Multidimensional Voluntary Simplification Lifestyle Scale -- 11. Profiling The Turkish Consumers on Their General Ecological Behavior -- 12. Sustainability Practices of Higher Education Institutions An Analysis from a Developing Country -- 13. Dynamics of Sustainable Entrepreneurship: A Proposed 4S Model -- 14. Developing Sustainable Strategies at the Base of the Pyramid