Ethnic advertising : adolescents' attitudes towards target and non-target advertisements
Muhammad Mohsin Butt and Ernest Cyril de Run
| Year of publication: |
2010
|
|---|---|
| Authors: | Butt, Muhammad Mohsin ; De Run, Ernest Cyril |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 11.2010, 3, p. 189-203
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Ethnische Gruppe | Ethnic group | Jugendliche | Youth | Malaysia |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008667652