Ethnic bias and design factors impact response rates of online travel surveys
Year of publication: |
2022
|
---|---|
Authors: | Pan, Bing ; Smith, Wayne W. ; Litvin, Stephen W. ; Yuan, Yulan ; Woodside, Arch G. |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 32.2022, 2, p. 129-144
|
Subject: | context clues | Design factors | ethnic bias | response rate | travel surveys |
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