Ethnic marketing practice and research at the intersection of market and social development : a macro study of the past and present, with a look to the future
Year of publication: |
January 2018
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Authors: | Peñaloza, Lisa |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 82.2018, p. 273-280
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Subject: | Ethnic marketing | Minority marketing | Ethnic marketing research | Ethnic minority-majority relations | Marketing | Marketingmanagement | Marketing management | Marktforschung | Market research | Ethnische Gruppe | Ethnic group | USA | United States |
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