Ethnic segmentation in marketing : a tool for social domination in France
Year of publication: |
2015
|
---|---|
Authors: | Zouaghi, Sondes |
Published in: |
Society and business review. - Bingley : Emerald Group Publishing Limited, ISSN 1746-5680, ZDB-ID 2296199-9. - Vol. 10.2015, 3, p. 243-257
|
Subject: | Marketing | Ethnicity | Society | Paradigm | Ethnische Gruppe | Ethnic group | Frankreich | France | Ethnische Beziehungen | Ethnic relations | Marktsegmentierung | Market segmentation | Soziale Integration | Social integration |
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