Ethnocentrism and its effect on the Chinese consumer : a threat to foreign goods?
Year of publication: |
2011
|
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Authors: | Parker, R. Stephen ; Haytko, Diana L. ; Hermans, Charles M. |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 24.2011, 1, p. 4-17
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Subject: | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Ursprungsregeln | Rules of origin | Zahlungsbereitschaftsanalyse | Willingness to pay | China |
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