Ethnographic research in service marketing : theory, methods, and practice
Year of publication: |
2014
|
---|---|
Authors: | Koskull, Catharina von |
Published in: |
Field guide to case study research in business-to-business marketing and purchasing. - Bingley [u.a.] : Emerald, ISBN 1-78441-079-9. - 2014, p. 101-145
|
Subject: | Empirische Methode | Empirical method | Ethnologie | Ethnology | Dienstleistungsmarketing | Services marketing | Bankmarketing | Bank marketing | Online-Marketing | Internet marketing | Website |
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