Ethnography goes digital : researching professionals using a qualitative mobile app
Year of publication: |
2015
|
---|---|
Authors: | Pereira, Isabella ; Perry, Chris ; Johnson, Stephen |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 57.2015, 2, p. 308-311
|
Subject: | Ethnologie | Ethnology | Mobile Anwendung | Mobile application | Marktforschung | Market research | Qualitative Methode | Qualitative method | Online-Marketing | Internet marketing | Mobile Business | Mobile business |
-
Marketing research on mobile apps : past, present and future
Stocchi, Lara, (2022)
-
From "participant" to “friend” : the role of Facebook engagement in ethnographic research
Edirisingha, Prabash Aminda, (2017)
-
Factors affecting consumer adoption of mobile apps in NCR : a qualitative study
Arora, Neerja, (2020)
- More ...
-
Making money with metrics that matter
Perry, Chris, (2014)
-
Locussol, Alain R., (2012)
-
Irrigation technology and water conservation : a review of the theory and evidence
Pérez-Blanco, C. Dionisio, (2020)
- More ...