The paper examines various measures of time and argues that none of the measures meet the needs of commerce and law for transactions carried out in the cyberspace. It therefore suggests that a new measure of the time and epoch, called eTime be introduced. The paper further suggests that the assumed zero of eTime should be the epoch of signing ‘A Declaration of Independence of Cyberspace’, i.e. Fri, Feb 9, 1996 17:16:35 +0100 at Davos, Switzerland.