Etsy and the long-tail : how microenterprises use hyper-differentiation in online handicraft marketplaces
E. Mitchell Church, Richelle L. Oakley
| Year of publication: |
December 2018
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|---|---|
| Authors: | Church, E. Mitchell ; Oakley, Richelle L. |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 18.2018, 4, p. 883-898
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| Subject: | Microenterprises | Long-tail marketing | Hyper-differentiation | Niche markets | Etsy | KMU | SME | Kleinstunternehmen | Micro business | Nischenstrategie | Niche marketing strategy | Marketing | Electronic Commerce | E-commerce | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-018-9300-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011936346