Etude des perceptions et des réactions des consommateurs face aux activités citoyennes des entreprises : application à deux catégories de produits
Year of publication: |
2004
|
---|---|
Authors: | Swaen, Valérie |
Publisher: |
Louvain-la-Neuve : Univ. Catholique de Louvain |
Subject: | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Konsumgüterindustrie | Consumer goods industry | Frankreich | France |
Description of contents: | Table of Contents [gbv.de] |
Extent: | X, 480 S. Ill. |
---|---|
Series: | Nouvelle série. - [Wechselnde Verlagsorte], ZDB-ID 1156345-X. - Vol. [N.S.], 449 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | French |
Thesis: | Louvain-la-Neuve, Univ., Diss., 2004 |
Source: | ECONIS - Online Catalogue of the ZBW |
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