Euro-Bankmarketing : Strategien im Privatkundengeschäft
Henning Klöppelt
| Year of publication: |
c1994
|
|---|---|
| Authors: | Klöppelt, Henning |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Privatkundengeschäft | Personal banking | Bankmarketing | Bank marketing | Finanzdienstleistung | Financial services | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | EU-Binnenmarkt | Single European market | EU-Staaten | EU countries | Deutschland | Germany | Theorie | Theory | Bank | Marketing | Europäische Gemeinschaften | Binnenmarkt |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de] |
| Extent: | XX, 357 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Köln, Univ., Diss., 1993 |
| Notes: | Literaturverz. S. 331 - 357 |
| ISBN: | 3-409-13682-7 |
| Classification: | Geld, Inflation, Kapitalmarkt |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014004867