European advertising strategies : the profiles and policies of multinational companies operating in Europe
Rein Rijkens
| Year of publication: |
1992
|
|---|---|
| Authors: | Rijkens, Rein |
| Publisher: |
London : Cassell |
| Subject: | Werbung | Advertising | Multinationales Unternehmen | Transnational corporation | Europa | Europe |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xiv, 210 p ill 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 209-210) |
| ISBN: | 0-304-31796-9 ; 0-304-32813-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000413998