European Antitrust: Is Big Bad Again?
Every MBA program in every country teaches students to compete using the "four P's" of marketing: price, product, place, and promotion. So when Microsoft began distributing its media player with its operating system, it would seem that it was competing by taking advantage of its low cost distribution channel ("place") and by improving functionality ("product.")
Year of publication: |
2007
|
---|---|
Authors: | Froeb, Luke |
Published in: |
Antitrust Chronicle. - Competition Policy International. - Vol. 9.2007, 1
|
Publisher: |
Competition Policy International |
Saved in:
Saved in favorites
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