European destination management : Challenges for product and brand management
Harald Pechlaner; Petra Hedorfer; Norbert Tödter
| Year of publication: |
2008
|
|---|---|
| Authors: | Pechlaner, Harald ; Hedorfer, Petra ; Tödter, Norbert |
| Published in: |
Trends and Issues in Global Tourism 2008. - Berlin : Springer, ISBN 3-540-77797-0. - 2008, p. 109-120
|
| Subject: | Internationaler Tourismus | International tourism | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Zielgruppe | Target group | Standortmarketing | Place marketing | Europa | Europe |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003645882