European Entrepreneur in the New Consumer Regulation

Directive 2011/83/EU on Consumer Rights opened a new scenario applying the principle of full harmonization. The goal is to create a true internal market and improve its functioning by simplifying to entrepreneurs the expansion of international trade and the international shopping to consumers. In addition to this harmonization the directive brings two novelties to motivate consumers purchasing from abroad: consumers will be better informed about their rights, and at the same time will be simplified the conditions for withdrawal. It is questionable, whether if due to these advantages for consumers arises as an opposite problem inequity between the parties. In this context it would be useful to clarify the nature of the dealer in consumer contracts to avoid confusing the consumer about who is dealing with in a unite market, and thus to achieve effectively the goals quoted.