European insights in marketing management
ed. by David Midgley and Gordon Wills. With contrib. from Martin Christopher ...
| Alternative title: | Marketing management |
|---|---|
| Year of publication: |
1977
|
| Other Persons: | Midgley, David (contributor) ; Wills, Gordon (contributor) |
| Publisher: |
Bradford : MCB Books |
| Subject: | Marketingmanagement |
| Extent: | XI, 251 S. |
|---|---|
| Series: | European insights. - Bradford : MCB Books. - Vol. 4 |
| Type of publication: | Book / Working Paper |
| Notes: | Nebent.: Marketing management |
| ISBN: | 0-905440-24-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004562360