European market entry strategies
Year of publication: |
2011
|
---|---|
Authors: | Halliburton, Chris ; Couturier, Jérôme ; Sola, Davide |
Published in: |
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg. - Wiesbaden : Gabler, ISBN 978-3-8349-2403-2. - 2011, p. 95-113
|
Subject: | Internationaler Markteintritt | International market entry | Marketingmanagement | Marketing management | Ernährungsindustrie | Food industry | Deutsch | German | Großbritannien | United Kingdom | Italien | Italy | Polen | Poland |
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