European Media Conglomerates on the Communication Market

Communication has become a heavy industry that one can well compare to the iron and steel industry from the second half of the 19th century, or the car industry from the 1920s, as it currently generates the most important investments. Nowadays, we have a global commercial communication system which is dominated by a small number of very powerful transnational companies. Until now, the companies from the communication field have sold information and entertainment to the people. Now they prefer to sell consumers (readers, listeners, TV spectators, internet users). We can easily notice the ambition of the new communication empires: to control the whole network, as everything is passing through these networks - broadcasts, movies, books, music, magazines - means communication