European Media Markets : Competition, Media Bias and Cultural Diversity (Europäische Medienmärkte: Wettbewerb, Meinungsvielfalt und Kulturelle Vielfalt)

The papers analyses the emergence of an European media regulation, predominantly through competition policy institutions. Next to ‘narrow’ competition considerations, issues of media bias and cultural diversity are put into focus. Modern media economics views media markets involving issues of public opinion and cultural development as being rather special markets that deserve specialized economic theories. Against the background of these recent scientific insights, some exemplary recent decisions of the European Commission are analysed and it is found that no sufficient attention is paid to the modern economics of media, media bias and cultural diversity. Note: Downloadable document is in German