European retail journals: a bibliometric analysis

The 1990s have seen a major expansion in both the interest in retailing as an academic research subject and in the availability of European retail academic journals. Using a bibliometric approach, this paper investigates the development of published academic retail research in these journals. It identifies different emphases within the retail journals and retail research. Overall, however, retailing is identified increasingly as a synthetic rather than an interdisciplinary subject. A gulf between the direction that European scholars and US scholars are following is considered.