Extent:
Online-Ressource (VII, 201S. 24 Abb, digital)
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Aufsatzsammlung
Language: German
Notes:
2010,2 = vol. 24, issue 2
Preface; Contents; The Classic Conceptualisation and Classification of Distribution Service Outputs - Time for a Revision?; Abstract; Keywords; 1. Cause for Concern over a Classic Concept?; 2. The 'Classic' Distribution Service Outputs Concept; 3. Post-classic Distribution Service Outputs Frameworks; 4. Time for a Revision?; 5. Revision Agenda Stage I: Broadening the Classic Conceptualisation of Distribution Service Outputs; 6. Revision Agenda Stage II: Incorporating Distribution Service Ouputs into a Generic Higher Order Concept
7. Revision Agenda Stage III: Developing a Generic Higher Order Scheme8. Revision Agenda Stage IV: Deepening the Distribution Service Outputs Concept; 9. Conclusions and Future Research; References; Internal Marketing, Market Orientation and Organisational Performance: The Mythological Triangle in a Retail Context; Abstract; Keywords; 1. Introduction; 2. The Theoretical Background; 3. The Triangle: Internal Marketing, Market Orientation and Organisational Performance; 4. Methodology; 5. Findings; 6. Discussion and Conclusion; Appendix A; Appendix B; References
Information is Useful, but Knowledge is Power! Loyalty Programmes and how they can Benefit RetailersAbstract; Keywords; 1. Introduction; 2. Literature Review; 3. How Loyalty Programmes Acquire and Use Information; 4. The Tesco Example; 5. Loyalty Card Survey; 6. Conclusions; Appendix A; Appendix B; References; Modelling the Impact of 3D Authenticity and 3D Telepresence on Behavioural Intention for an Online Retailer; Abstract; Keywords; 1. Introduction; 2. Theoretical Background; 3. Conceptual Framework; 4. Method and Sample; 5. Results; 6. Discussion, Conclusions and Implications
7. Limitations and Further StudiesAppendix; References; Integrated Retail Channels in Multichannel Retailing: Do Linkages between Retail Channels Impact Customer Loyalty?; Abstract; Keywords; 1. Introduction; 2. Conceptual Background and Hypotheses; 3. Research Design; 4. Measurement Scales; 6. Summary and Implications; Appendix; References; The Retail Industry in Spain; Abstract; Keywords; 1. Overview on Spain; 2. Socio-economic Indicators of the Industry and the Retail Sector; 3. Structure of the Retail Trade; 4. Players and Trends in Different Retail Sectors
5. General Conclusions on the Retail of FMCGs in SpainReferences; Retailing in Italy - Players, Strategies and Trends; Abstract; Keywords; 1. Introduction; 2. Retail Market Structure; 3. Main Food Retailer Profiles; 4. Clustering Local Italian Markets; 5. Nonfood Retailing; 6. Private Label Development; 7. Loyalty programmes and Clubs - the Strategies of Italian Retailers; 8. New Trends in Shopping Behaviour and Consequences for the Retail Landscape;
ISBN: 978-3-8349-6147-1 ; 978-3-8349-2709-5
Other identifiers:
10.1007/978-3-8349-6147-1 [DOI]
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10014425118