European travelers' return likelihood and satisfaction with Mediterranean sun-and-sand destinations : a Chi-square Automatic Identification Detector-based segmentation approach
Year of publication: |
2012
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Authors: | Assaker, Guy ; Hallak, Rob |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 18.2012, 2, p. 105-120
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Subject: | Urlaubsverhalten | Holiday behaviour | Kundenzufriedenheit | Customer satisfaction | Internationale Marktsegmentierung | International market segmentation | Tourismusregion | Tourism destination | Mittelmeerraum | Mediterranean region | EU-Staaten | EU countries |
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