Evaluating Aaker's sources of brank equity and the mediating role of brand image
Year of publication: |
2010
|
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Authors: | Gill, Manpreet Singh ; Dawra, Jagrook |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 18.2010, 3/4, p. 189-198
|
Subject: | David A. Aaker | Markenimage | Brand image | Conjoint-Analyse | Conjoint analysis | Regressionsanalyse | Regression analysis | Faktorenanalyse | Factor analysis | Bibliometrie | Bibliometrics |
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